Of course, your ultimate goal when content marketing is attracting leads that convert into loyal customers. But now that so many businesses recognize the value of producing content, lead generation through blogging is more competitive than ever.
Therefore, you need to know all of the ways that you can convert someone into a lead through your blog and keep up with any new techniques. Fortunately, we’ve worked with hundreds of brands here at Marketing Insider Group and have the know-how to show you what delivers.
Check out this practical guide on how to succeed at lead generation through blogging.
Key Takeaways:
- Blogging is still one of the most effective ways to generate leads.
- Lead generation through blogging will get conversion rates from 2 to 5%.
- The top methods for lead generation through blogging involve using effective CTAs, valuable lead magnets, and staying consistent with your posting schedule.
- Even pop-ups and chat widgets can be great lead generators if you use them correctly.
Why You Should Be Focusing on Lead Generation Through Blogging
It’s no longer enough to simply get lots of page views on your website or to pay lip service to lead generation. You have to give close consideration to pulling in leads and keep fighting for their attention.
Companies are spending billions yearly on content for lead generation, so you’re not going to go viral by accident. Consistent efforts at content marketing are a vital step to generating leads.
- Build a relationship with your target audience
- Establish your brand as an authority
- Maintain a loyal client base
- Stay visible in the market
Lead generation through blogging is one of the best ways to get high-quality leads that become prospects and customers. Organic search still has the highest ROI at the lowest costs.
ays to get high-quality leads that become prospects and customers. Organic search still has the highest ROI at the lowest costs.
Solid Conversion Rates for Corporate Blog Lead Generation
Surely, you’re curious about what are acceptable conversion rates for corporate blog lead generation. The answer is: It depends. 
(Sorry!)
Recent numbers from various sites, including Mailchimp and Adoric, list the range from 2 to 5%. That spread can mean a huge difference in the number of qualified leads you bring in.
Also, industries vary in their average results. For example, B2B tends to have better number than B2C because those buyers do less window shopping and have specific intent.
Adoic’s chart below gives you an idea of what to expect:
In any case, the point is that you need to put genuine effort into your lead generation through blogging if you want to be a top performer. As a low-cost, high-return effort, it doesn’t make sense not to, but you need to be ready to compete to get the benefits.
